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I'm a

CommerceCatalyst

I drive the growth of online stores, across different niches. Right now I'm in the lab, building the proof one conviction at a time.

Driven by curiosity Method grassroots, low-cost Standard show up on the slow days too

What I work on when a store needs to grow.

Every belief is a brick.

No mindset shows up finished. Tap a brick to see how it holds things up.

Still forming

Ground floor: the part that has to hold everything else up.

I'm not here to sell you a dream. I'm here to show you the messy, real process of building something from zero.

No shortcuts. No highlight reel pretending there isn't a mess. Just the actual bricks, laid one at a time, in order.

If you're building too, let's grow together.

Follow the process, not a finished product. I post the wins and the parts that didn't work.